Programs · Idea-to-Sales Cohort 1
accepting applications
cohort 01 · I2S SprintSep 3 → Nov 3, 2026

From idea
to paying customer
in eight weeks.

The right work, done at the wrong stage, produces the wrong result. This is the cohort that teaches you the difference.

starts
Thu, Sep 3
length
8 weeks
cohort size
12 seats
tuition
$1,000 founding
Apply for the cohort→see tuition tiers
the promise

A cohort built around one outcome.

By the end of week eight, you will have made the ask, to a real customer, with a real offer, and gotten a real answer.

Not a polished pitch deck. Not a pretty landing page. Not a refined business plan. A specific person, who handed you specific money, for a specific thing you specifically built.

Or you will have learned — from the market, in writing, with data — exactly why not. And what to change.

This is the only outcome the cohort is structured to produce.

For you if
You have a real idea you're working on right now (no hypotheticals)
You're stuck somewhere between “I have an idea” and “people are paying me”
You'd rather find out a hard truth in week 6 than launch into one in month 18
You can show up Tuesday at 7 PM WAT for eight weeks straight
Not for you if
You're researching ideas in the abstract, no specific one yet
You want validation, not interrogation
You can't commit to the between-session work each week
You're looking for a course, not a cohort
the principle the cohort is built on
The right work, done at the wrong stage, produces the wrong result.
— I2S Law of Sequence

Most operators get stuck not because they aren't working — but because they're working on the wrong thing for where they actually are.

You can't communicate effectively about an offer that hasn't been tested. You can't convert customers when the trust hasn't been built. You can't scale a system that hasn't been proven.

Sequence is the difference between effort and progress.

The I2S framework is six stages: Clarify, Create, Configure, Communicate, Convert, Cycle Back.Each stage has a specific job. Each stage has a gate. The gate is not a suggestion — it's the sequence. And it's why some operators ship while others stay stuck for years on the same idea.

This cohort runs you through every gate, in order, with a real idea. By week eight, you're either through the sequence — or you know exactly which gate is holding you, and what it'll take to pass it.

the eight weeks

One stage per week. No shortcuts.

Week 01Orientation
Where are you, really.
Establish honest baselines. Run the Stage Diagnostic. Break the Execution Illusion before any building begins.
You leave with: your "My Idea" baseline, written and dated.
Week 02Clarify
Interrogate the idea.
Build the foundation statement. Test whether your idea survives honest scrutiny — from yourself, from the cohort, from strangers.
You leave with: a tested foundation statement.
Week 03Create
Build the offer.
Structure your offer using five elements. Define a minimum viable version you can put in someone's hands in two weeks. Identify behavioral signals.
You leave with: an evaluable offer, ready to test.
Week 04Configure
Build systems, not performances.
Document delivery. Establish measurement. Formalize human relationships. Build what survives ten new customers without personal heroics.
You leave with: documented systems and one formalized relationship.
Week 05Communicate
Demonstrate, don't display.
Shift from explanation to demonstration. Build evidence — case studies, results, before/after — instead of announcements about features.
You leave with: your first demonstration asset, published.
Week 06Convert
Make the ask.
Build a direct, ethical conversion process. Practice the ask. Design the follow-up. No hedging, no apologizing, no pushing.
You leave with: the exact words you'll use, and a real customer you've asked.
Week 07Cycle Back
Learn from everything.
Extract intelligence from the result. Decide: scale or grow. Plan the next 90 days based on what the market actually told you.
You leave with: a 90-day operational plan with real checkpoints.
Week 08Architecture
The Complete Architecture.
Re-run the Stage Diagnostic. Measure what changed. Present your full architecture to the cohort. Commit publicly to the next step.
You leave with: your Complete Architecture, on one page.
what you walk away with

Eight specific things, not vibes.

01
Your foundation statement
A single paragraph: the problem, the audience, your honest readiness — tested against three strangers and refined.
02
A tested minimum viable offer
Built in two weeks. Tested with 5+ potential buyers. Behavioral data in hand on what they did.
03
Your delivery system, documented
Step by step, written down. Someone else could follow it. Your work survives without you in the room.
04
A measurement mechanism
Producing data, not feelings. You know whether things are working without having to guess.
05
Your first demonstration asset
A case study, before/after, or result video. Evidence. Not announcements. Published, not drafted.
06
The exact words of your ask
Direct, clear, specific. No hedging. Practiced, refined, and used on a real customer before week 8.
07
A 90-day operational plan
Specific actions. Specific deadlines. Specific review checkpoints. Defendable in front of the room.
08
Your Complete Architecture
One page. Seven sections. Every layer of your idea — problem to ask — visible at a glance, ready for the next cycle.
who runs this cohort

Run by the system's author.

[ photo · /about-oluwatobi.jpg ]
Oluwatobi Adebowale
Lagos · facilitator

Architect by training, business analyst and process engineer by trade. Fifteen years building systems that take ideas to market.

Author of From Idea to Sales. Designer of the I2S OS framework — the stage-governed execution system this cohort runs on.

I2S Cohort 1 is operated by Teeman LLC on the Knowittoo platform. Knowittoo provides the room, the review system, and the infrastructure. Teeman LLC brings the framework and the facilitation.
the details

How it runs.

starts
Thursday, September 3, 2026First session live at 7 PM WAT
ends
Tuesday, November 3, 2026Final session: Complete Architecture presentations
format
8 weekly live sessions, 120 minutes eachTuesdays at 7 PM WAT (8 PM CAT / 1 PM ET)
cohort size
12 operatorsSmall enough that the facilitator notices when you go quiet
prerequisite
A real idea you're working on right nowNo hypotheticals — you must arrive with something specific
materials
All includedFrom Idea to Sales (book), I2S Workbook, Stage Diagnostic, six Stage Cards
commitment
~6–10 hours/week120 min session + 4–8 hours of between-session work
tuition

Three tiers. Twelve seats total.

One cohort. Three ways in. Apply for the tier that fits your situation honestly.

⬩ Founding
$1,000
~ ₦1.5M NGN
First six seats. For operators who apply early and join the founding cohort that defines the I2S Sprint standard.
6 seats
Standard
$1,500
~ ₦2.3M NGN
Standard seat. After the founding tier fills, remaining seats are at standard tuition.
4 seats
◆ Scholarship
$0
no cost
Two seats reserved for builders who can't pay. Apply on the same form, with one extra question.
2 seats
how to join

Apply for Cohort 1.

A short application, then a conversation. We accept the operators we believe will deliver — and decline the rest, kindly. Applications close when the twelve seats are filled.

Apply for the cohort→
questions

What people usually ask.

What if I don't have an idea yet?
Then this isn't the right cohort. The I2S Sprint runs on a real idea — you arrive with one and we sequence it through eight weeks. If you're still in the "what should I build" stage, the cohort can't help you. Come back when you have something specific.
What if my idea changes mid-cohort?
It probably will, in some way. That's the framework working. The whole point is to interrogate the idea so honestly that the version that survives week 8 is meaningfully different — and better — than the version you walked in with. Pivot is welcome. Abandonment is fine. Stay-the-course is fine. The cohort works with whatever the market actually tells you.
What if I miss a session?
Sessions are recorded, but the cohort is live, not async. Missing one session means missing the room — the pair work, the live feedback, the cohort's response to your foundation statement. Two missed sessions and the gate work catches up with you. Plan to be there. If something extraordinary happens, talk to your facilitator.
Why is the cohort so small?
Because the curriculum demands it. Every week has pair work, individual feedback, and the room responding to each operator's presentation. At 30 seats, the depth disappears. At 12, the facilitator can notice when you go quiet — and someone calls.
What happens after I apply?
We read every application. If it looks like a fit, we follow up with a short conversation — 20 minutes, video or phone. If we both want to move forward, you're sent the invoice. Pay, and you're in. If we don't think it's the right fit, we'll tell you why, kindly.
How does the scholarship tier work?
Two of the twelve seats are reserved for operators who can't pay tuition. You apply on the same form, with one additional question about your situation. We choose scholarship recipients based on the strength of the application and the specifics of the situation. Scholarship operators are not a separate tier in the room — same cohort, same standards, same expectations.
Do I get a refund if it's not for me?
Through the end of week 1, yes — full refund, no questions. The first week is for you to confirm this is the right room. After week 1, no refunds — the cohort runs as a whole and the structure depends on everyone showing up. Decide before week 2 whether to stay.
Can I bring my team?
No. The I2S Sprint is built for one operator with one idea. If your business has a co-founder or a team, decide which one of you takes the seat. The work is yours to do — if your team gets a curriculum summary at the end, that's a different conversation.